About Us

Baseline Communications Consulting helps organizations, small- to medium-sized cities, and individuals step back from the churn of daily work to see their full communications landscape: where their story is strongest, where it is not landing, and where a few focused changes could make a big difference. Paul Mackie and his team bring decades of experience in national nonprofits, research institutions, and public-sector organizations and apply it to one core goal: turning complex ideas into clear, compelling storytelling that people remember and act on.

Clients come to Baseline when they need either or both strategy and sleeves‑rolled‑up execution. We start by listening closely, because the most powerful stories are often already in your words. They just need to be surfaced, sharpened, and highlighted. Together, we build practical communications plans, clarify messages, and design content systems that actually work in the real world. That can mean developing or refining a documented strategic communications plan, redesigning a content ecosystem across web, email, social, podcasts, and video, or coaching leaders and subject‑matter experts to tell their story with confidence and consistency.

We do this work because we have seen how the right story, told clearly and repeatedly, can unlock partnerships, funding, and momentum for ideas that matter. As former journalists and long‑time communications leaders, we care about helping people understand their world using the best information available—and about helping organizations show up in ways that are honest, human, and effective. Baseline exists to give you that foundation: a narrative you believe in, a plan you can execute, and ongoing support so your communications keep pace with your ambitions.

Paul Mackie, Principal